Once again, Taylor Swift proves to be a catalyst for success. The pop icon spent her Sunday afternoon cheering on Kansas City Chiefs' tight end, Travis Kelce, at Arrowhead Stadium. This show of support has already begun to yield impressive results, with Kelce experiencing what's known as the "Swift Effect."
A spokesperson for Fanatics, the NFL's official e-commerce partner, reported, "Yesterday, Travis Kelce was one of the top five selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com," according to a statement obtained by CNN.
While the Chiefs' decisive victory took center stage, Swift's presence stole the spotlight. Color commentators continuously acknowledged her attendance, and cameras frequently captured her reactions, treating the game's 41-10 victory over the Chicago Bears as if it were the Grammy Awards. Swift sported a red and white Kansas City team jacket, further fueling over a week of speculation regarding a potential romance with Kelce. As of now, neither Swift nor Kelce have addressed or confirmed these rumors.
Travis Kelce's brother, Jason Kelce, also an NFL player, has playfully teased the alleged relationship in various interviews. Travis had previously expressed his openness to a date with Swift back in July after attending The Eras Tour at Arrowhead Stadium. During an appearance on the New Heights podcast, he disclosed an attempt to slip Swift his phone number via a friendship bracelet, though it didn't quite go as planned. "I was a little butt-hurt I didn't get to hand her one of the bracelets I made for her," he candidly admitted.
Reportedly, the duo left Arrowhead together after Sunday's game and were seen driving off in a convertible. Following the conclusion of the initial leg of her record-breaking Eras Tour across North America, Swift is set to hit the road again on October 18 for the start of a three-night residency at the Hard Rock Stadium in Miami, FL. Meanwhile, Kelce will be back in action on Sunday (October 1) when his team faces off against the 1-2 New York Jets.